How to Attract New Members to Your Coworking Space

A coworking space can have the coolest décor, the most amazing website, and the best free coffee in town. But as any coworking space owner is likely to know well from experience, sometimes those factors aren’t enough to keep a stream of new members walking through your doors. Your members are the lifeblood of any coworking space. Smart coworking space owners and managers will develop a solid strategy to attract the right people and make a great impression on them. In this blog post, we’ll discuss how to attract new members to your coworking space.

Use Google Business as a Marketing Tool

Your Google Business listing is one of the first places potential customers will look when searching for a new coworking space. Make sure all your information is up to date and that your photos are professional, and highlight the best features of your space. You can also use your Google Business listing to post updates and announcements about your space.

List Your Space on Relevant Coworking Aggregators

In addition to your website and Google Business listing, there are several other online directories and aggregators where you can list your coworking space. Some of the most popular ones include Deskmag, Coworker, and ShareDesk. These sites allow potential customers to search for coworking spaces in their area and compare different options.

Create an Online and Social Media Presence

These days, it’s not enough to have a website. You also need to be active on social media and ensure potential members can find you when searching for coworking spaces online. Create profiles on popular platforms like Facebook, Twitter, and Instagram, and post regular updates about your space. You can also use social media to run promotions and attract new members.

Offer Different Membership Packages

One way to attract new members is to offer different membership packages that cater to different needs and budgets. For example, you could offer a discount for those who sign up for a longer-term membership or include additional perks for those who sign up for a higher-tier package. You can also offer day passes or hourly rates for those who want to try out your space before committing to a membership.

Create a Referral Program

Another great way to attract new members is to create a referral program. Offer existing members a discount or other perk for every new member they refer to your space. This is a great way to encourage members to spread the word about your space and help you reach a wider audience.

Host Events and Workshops

Hosting events and workshops is a great way to attract new members and show them what your space offers. You can use your circumstances to showcase the unique features of your space and the amenities you offer. You can also use them to build community and connect with potential members.

Conclusion

Create a strong coworking space brand, a substantial coworking membership benefit catalog, plan regular activities for full-time residents and visitors, tailor your offers to the demands of your target audience, and focus heavily on online marketing. These activities will help you attract members to coworking spaces and keep them longer.

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